Meta description may be a short paragraph that's placed within the markup language code of a webpage. it's a sort of advertising copy that shortly describes the content of your page. The meta description seems under the url of your page in computer programme result pages. it's conjointly referred to as a snipping and is one in all the parts of SEO, and SEO is one part of digital promoting.
The meta description is a vital a part of search promoting, i.e. a relevant and compelling description attracts users from computer programme result pages to your website, that improves the press through rate for that webpage. the aim of a meta description is to urge users looking on Google to click your link.
It is a meta tag, therefore it's laid out in the top section of Associate in Nursing markup language document as shown below:
<head>
<meta name="description" content="description of the webpage.">
</head>
The part "name" tells the search engines regarding the part of the markup language code that has been specified. The attribute "content" specifies the content of the part, as shown within the higher than syntax.
If Looking for a Top SEO Company in Delhi to expand your business activities with diverse marketing strategies to get higher ROI and to compete with your marketing competitors as fast as possible with best optimization techniques, here is Clicks Bazaar the top seo company in delhi visit for more.
Thus, it's the way to produce a brief description of the page content in search results. So, it ought to be optimized for SEO because it encompasses an important impact on your page's click-through rate (CTR) in search results.
Some directions to put in writing optimized meta descriptions area unit listed below:
Keywords
A meta description that contains necessary keywords will generate a high level of attention among users. So, incorporate the foremost necessary keywords in your meta description. Read the Easiest on-page seo guide 2022.
Readability
It ought to be easy and relevant, i.e. it ought to scan sort of a human-written sentence, and keyword stuffing ought to be avoided. Most significantly, it ought to be a comprehensive description of your page content.
Compelling
It ought to be as compelling as potential, i.e. it ought to clearly describe the content of the page.
Length
It ought to be up to a hundred thirty five to three hundred characters long else computer programme can truncate it, therefore keep the necessary keywords within the initial or second line of the outline. Google displays around five hundred pixels of meta description in SERPs, that is adequate around one hundred sixty characters.
If your description exceeds this range, it'll be shortened by "...." and users will not get the entire plan regarding the content of your page.
Don't repeat Meta Description
Write completely different meta descriptions for various pages else, the computer programme might penalise you for continuing a similar description on completely different pages.
Call to action
You'll be able to incorporate call-to-action in your meta description like purchase, read, compare, download, etc.
It helps increase your CTR because it encourages users to go to your page. for instance, an internet look will arouse the interest of users by exploitation words like "Order now", "Big sale," etc. what is more, by exploitation special characters like hearts, hooks, etc., you'll be able to draw attention to your result snipping on Google.
Separate meta description for every page
Give separate meta description for every page of your web site to assist users perceive your pages and show it on computer programme result pages for relevant queries created by users. Did you know about these unseen top 10 black hat seo techniques. If you cannot have an outline for every subpage, it's better to not use a meta description in any respect. In such cases, Google uses a text extract of your page as an outline that contains the search terms.
Use rich snippets
You'll be able to use schema markup to feature parts to the snippets to extend their attractiveness like client reviews, star ratings, product data, and more.
Meta Description: Syntax
<!DOCTYPE html>
<html>
<head><meta http-equiv="Content-Type" content="text/html; charset=windows-1252">
<title> Web Page Title Example </title>
<meta name = "description" content="this is meta description example upto 155 characters">
</head>
<body>
<p>Welcome to my first web page.</p>
</body>
</html>
Comments
Post a Comment