Bounce rate measures what percentage of people are actively engaging with a page on your website once they visit it, and how many immediately click instead. The more people immediately leave your website, the higher your bounce rate will be.
According to Google, bounce rate is primarily calculated based on: "single page sessions divided by all sessions or the percentage of all sessions on your website during which users viewed only one page and triggered only one request to the Analytics server". anything above a seventieth bounce rate is considered high.
Are you afraid that aspects of your website are turning away potential customers or buyers? Here, we can walk you through some of the most common reasons why people don't engage with your website, and some doable solutions to lower your bounce rate and keep potential customers on your website longer. Looking for Affordable SEO Company in India to expand your business activities with diverse and enhanced marketing strategies to get higher ROI and to compete with your marketing competitors as fast as possible with best optimization techniques at the same pocket friendly, here is Clicks Bazaar the affordable seo company in India visit for more.
Misleading data
Your page's title meta tag and meta description play a huge role in driving people from a search engine to your website. If your website content doesn't align with what your data says, people are likely to click right away because your website won't meet their expectations.
Your website data is the first thing potential customers see through a search engine, so it's important that it's an accurate illustration of what they're going to find. Have you read about what is google analytics 4 and things you need to know ?
Slow Loading speed
Slow loading speed is usually the nail in the coffin when it comes to bounce rate. If a page takes longer than four seconds to load, it will kiss most guests goodbye. Ideally, your page load speed should be less than 2 seconds. These are several things that will prevent a web page:
- Excessively large size images
- Slow hosting platform
- Large amounts of images
- The use of custom fonts.
- JavaScript special effects
You can check your page load speed using a tool like Google Page Speed Stats, or something similar.
Bad links
Sometimes guests also bounce due to problems on alternative websites. Your {website|website} is also linked from another site in a very misleading way or refers to outdated content. Website tours can help you find outdated or inappropriate internal links.
Get top 6 best seo tools and explode your blog traffic more fastly with these top seo tool If you notice unhealthy links, ask the placement author to update or remove the link to your page, to prevent guests from bouncing.
Poorly planned content
The content of a page must address the wishes of the guests and answer their queries. It's vital to have the information visitors are looking for directly visible on the spot right away, so beware of banners that push important content too hard. images and ads can be distracting.
Understand what your target market is looking for and create content that fits today. Improve your B2B Strategy with the 6 pro tips for B2B Brands .Simple things like victimization headings and subheadings will make your page easy for visitors to skim through, making it nice and easy for them to find the answers they need. be sure to embed a decision into action as well so that users simply take the next step to prompt what they need.
Bad user experience
User experience (or UX) is all about creating an AN interface that provides useful and relevant experiences to users. If your website is obnoxious or difficult to use, not at all, or full of information, this could be why your audience is immediately settling.
Reduce your bounce rate
There are two different practises that will help you get a high bounce rate: SEO and CRO. Program improvement (SEO) can ensure that your page structure, style, and content are unambiguously crafted for web-based clients and include all required keywords to attract the right audience to your page .
If you want your website visitors to take action online and convert into customers, conversion rate improvement (CRO) is for you. CRO uses data and science to drive the user experience and interactivity of your website to convert guests into customers.
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